No boring text that people scroll past, but an incentive collection of words that stand out immediately and is tuned to the target audience, channel and story. That’s copywriting. No matter if it’s about a matching text on Facebook, a press release, a story in a trailer or an artist announcement at your festival. Copywriting hits the target audience, exactly how they want to be touched.
The use of the rights words, length, style or event the use of specific emoji’s. Copywriting lets you speak your target audience’s language. And it’s of the utmost importance that you can understand each other, otherwise people won’t listen to you.
- Speak the language of your target audience
- Use the right tone of voice for action
- Results in a higher involvement
Speak the language of your target audience
THE MESSAGE AS A FOUNDATION
Do you know which story you want to tell to your target audience? Then it’s of the utmost importance you know how to tell it. What’s the message? Which position would you like to take in the head of your target audience and which role do you want to partake as an event, artist or business? Something one word, or one word less, can ensure a huge result. So it’s important to know what you need to look out for.
More often it might happen that you yourself don’t belong to the target audience of your event, artist or business. That might sound strange, but it’s not at all. It does however make it slightly more complicated to empathize with the target audience and find out what they want to see, read and hear. Copywriting ensures a piece of recognizability and association. This way you speak to your target audience like they already know you and can trust you. And that works!
We have a lot of experience writing various texts for events, artists and other businesses. From press releases to social texts, trailers and intro shows. Together we will look at your story, your theme and your target audience, how this can be translated into a certain online dialect, which resources are best used and through which channels. Music is our passion and years of experience has taught us that we are perfectly capable to seamlessly place ourselves in the minds of your target audience. Curious? Test us!