hardcore at sea 2018
The challenge
BKJN Events is an organization operating mostly within the hardcore scene. Every year they host several events, among which Hardcore at Sea. This annual festival takes place at the beach of Bloemendaal, hence the name. Start Moovin received the opportunity to support all her events with their online marketing. The organization’s goal was to further build the festival, so we sat around the table to realize exactly this.
Our approach
At first we started looking at the theme. After the necessary artwork had been made, we set up an elaborate content calendar, making it possible for BKJN Events to always be informed about the contact moments with the (possible) visitors.
Almost the entire (social) content creation, strategy and promotion have been successfully conducted by Start Moovin. At multiple times during the campaign we adjusted the strategy where it was deemed fit and responded to current situations when necessary.