Partyraiser vs Dr. Peacock 2019
The challenge
BKJN Events is an organization operation mostly within the hardcore scene. Each year they host several events, including some with the popular hardcore artists Partyraiser and Dr. Peacock. In the past they had hosted an event together before and to kick-off 2019 in style, BKJN Events wanted to do something next level. The enormous Breepark location in Breda was picked as home base, which made the challenge massive from the start. Start Moovin got the opportunity to support all of BKJN Events’ events with their online marketing, which included this one.
Our approach
At first we looked at the theme of this edition. After the necessary artwork had been made, we set up an extensive content calendar, so both BKJN Events and Partyraiser’s and Dr. Peacock’s team would be up-to-date about all content that would be posted at all times.
Almost the entire (social) content creation, strategy and promotion was successfully executed by Start Moovin. At multiple occasions during the campaign we came together to discuss the progress of the event and how we could improve things.