BKJN Events is an organization operating mostly within the hardcore scene. Each year they host several events, one of them being Religion. The event took place for the first time in 2018 at a unique location, the St. Jan church in Roosendaal. Hardcore in a church, somehow it seems unlikely, but Religion turns it all into truth. During the campaign we were approached to support last minute via social media with created content. The ticket sales were going well, but they had the feeling they were cutting short on something.
As quickly as we could we looked at the target audience, theme and artwork of the event and created several pieces of content, which we posted on BKJN Events’ socials. The event proved to be a hit, because this first edition sold out completely before the event.